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13.01.2011 Breitling inaugurates its first flagship store in the heart of Manhattan
New York, January 13th 2011 – The Breitling watch brand and chronograph specialist has chosen New York to open its first flagship boutique. Located near Fifth Avenue on 57th Street, this three-floor 400m2 (4,500 sq. ft) store features a daring design blending Breitling’s aeronautical heritage with New York pop art tradition. Breitling invited a prestigious array of aviation, show business and sports personalities to this inauguration, including John Travolta, ice hockey legend Wayne Gretzky, Mark Streit, the Swiss star of the New York Islanders, along with a number of basketball and American football celebrities like Boomer Esiason.

01.10.2010 Hockey legend Wayne Gretzky pays surprise visit to the Snowbirds demonstration team at the Breitling Reno Air Races
Reno, Nevada, USA, September 18-19, 2010 – Canadian Forces aviation icon, The Snowbirds Air Demonstration Team (431 Squadron) brought stunning and thrilling performances to the North American public during 47th Reno Air Races. The event was a great success. On Saturday, September 18th, Snowbirds had a surprise visit from the guest of honour, another Canadian icon, Mr. Wayne Gretzky, a former Canadian professional ice hockey player and a Breitling ambassador. Being Canadian was not the only thing in common. Members of the Snowbirds, as well as Mr. Gretzky wear Breitling timepieces on their wrists, a great statement demonstrating the high level of excellence and professionalism, just what Breitling is all about. This year, Canada’s Snowbirds celebrate their 40th Anniversary and Breitling, as a Double Diamond sponsor is presenting a Breitling timepiece during the anniversary celebration, which will take place in Moose Jaw, Saskatchewan, Canada from October 22-24, 2010.

A NEW WIND OF HOPE 16.02.2010
Breitling is delighted to announce that the humanitarian round-the-world tour, launched in 2009 to commemorate the feat achieved by Breitling Orbiter 3 ten years earlier, has already served to raise almost one hundred thousand euros (USD 140,000) to be devoted to fighting one of the most dreadful diseases to affect children. This odyssey celebrating the 10th anniversary of the first non-stop round-the-world balloon flight involves a «hot-air balloon» replica of the famous Breitling Orbiter 3, flown by Brian Jones – one of the two heroes of the original record-setting accomplishment in 1999. In addition to a number of stopovers in Europe, the journey to date has provided opportunities to visit Israel, Japan, Australia and the United States – as well as a detour via Curaçao in the Dutch West Indies, where no balloon had ever yet ventured. The funds raised during this round-the-world tour organized by Breitling are intended to support the fight against noma, a devastating and fatal disease which – as Brian Jones explained in a number of presentations – disfigures and kills tens of thousands of children around the world every year. The Winds of Hope foundation, created by Breitling and the two balloon pilots, Brian Jones and Bertrand Piccard, just after their exploit, aims to eradicate this scourge by launching prevention and early-screening programs in the most severely affected countries. The foundation is currently active in five African countries, and the funds raised in recent months will enable it to begin taking action in at least two other countries. This world tour is to continue in 2010, with several events to be held in Ireland, Switzerland and North America.

In March 1999, Breitling Orbiter 3 won the last great aeronautical challenge of the 20th century: a nonstop round-the-world hot-air balloon flight. Breitling was associated in this amazing endeavor with a pair of dedicated pilots, Bertrand Piccard of Switzerland and Brian Jones from England. The brand played a leading role in this exceptional feat by setting up a team of experts, supporting the construction of the high-tech Rozier balloon and by maintaining strong involvement throughout all stages of preparation and the flight itself. That same year, as a means of prolonging this magnificent scientific and human adventure, Breitling and the two balloonists created Winds of Hope with the aim of supporting humanitarian projects. Since then, the foundation’s efforts have focused essentially on the fight against noma, a devastatingly gangrenous and all too often fatal disease that mostly strikes children from poor countries, but which may be effectively treated if diagnosed early enough. Over the past ten years, Winds of Hope has contributed in particular to funding several national programs to fight noma in various countries of Africa.

Breitling The Book describes 125 years of passion for chronographs, reminding readers of the crucial role Breitling has played in the technical development of this type of watches – from the first pocket watches created by Léon Breitling from 1884 right the way through to today’s “instruments for professionals”, and along the way the invention of the first independent pushpiece in 1915, the separation of the “stop/start” and “reset” functions in 1923, the invention of the second independent pushpiece in 1934 and the first selfwinding chronograph in 1969. The account also highlights the close links between the brand and the aeronautical world ever since the era of the great aviation pioneers. A combination of words and pictures provide a chance to discover the famous onboard chronographs that gained Breitling a special place in airplane cockpits from the 1930s onwards and enabled it to accompany the boom in airline transport by becoming “official supplier to world aviation”. Not to mention the numerous wrist instruments intended for aviators, including the famous 1952 Navitimer that quickly became a cult model for pilots the world over. Published at a time when Breitling has taken a decisive new step by launching its own mechanical chronograph movement, this book also outlines the chief characteristics of the new Caliber B01 which represents the culmination of a longstanding quest for excellence, performance and independence.

Number of pages: 3
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