Party Celebrates 50th Anniversary of Iconic Issue
Breitling commemorated the 50th anniversary of the Sports Illustrated Swimsuit Edition with an exclusive event at their Boutique in Miami, with Breitling USA President Thierry Prissert and Sports Illustrated swimsuit models Jessica Gomes and Kate Bock, Sports Illustrated Swimsuit Edition's 2013 Rookie of the Year.
It's so much fun to be in Miami for the historic launch of the 50th Anniversary Sports Illustrated Swimsuit Edition. It's a privilege to have Jessica [Gomes] and Kate [Bock] here in the Aventura Boutique with us to greet our guests, says Breitling USA President Thierry Prissert. If you think about it, the relationship between Sports Illustrated and Breitling is a natural fit. Breitling is dedicated to performance and surpassing personal limits, just like the athletes featured on the pages of Sports Illustrated, but it is also a brand that likes to have fun and take risks, which is embodied by the swimsuit edition."
Since its inception in 1964, the Sports Illustrated Swimsuit Edition has been making history; credited with legitimizing the bikini as swim apparel, and launching the careers of super models around the globe.
Guests and friends of the brand were invited to the celebration to commemorate the launch of the iconic issue with some of the beautiful ladies featured in the issue. Guests could also pose for photos with the models and get copies of the special edition signed while perusing the latest collections of timepieces at Breitling's Aventura Boutique