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Breitling Brand Presentation Press Release
“You simply don’t become official supplier to world aviation by chance”
A specialist of technical watches, Breitling has played a crucial role in the development of the wrist chronograph and is a leader in this complication. The firm has shared all the finest moments in the conquest of the skies thanks to its sturdy, reliable and high-performance instruments. One of the world's only major watch brands to equip all its models with chronometer-certified movements, the ultimate token of precision, Breitling is also one of the rare companies to produce its own mechanical chronograph movements, entirely developed and manufactured in its own workshops. This family business is also one of the last remaining independent Swiss watch brands.
ritain's Nigel Lamb won the 2014 Red Bull Air Race World Championship on Sunday, October 26th with a dramatic victory under pressure at the season finale in Spielberg, Austria. With a fourth place finish in front of a sell-out crowd of 35,000 spectators, Austria's Hannes Arch ends up second in the overall ranking.
Although, the French pilot Nicolas Ivanoff won the race in the Austrian Alps on a sunny afternoon for his second victory this season, the 9 points that Lamb won with his fifth consecutive second place was enough to stave off a powerful challenge from local hero Arch. The British pilot secured first place with a grand total of 62 points from the eight-race world championship, which was the most exciting in the high-speed, low-altitude sport's history.
"It's just amazing," said Lamb, who came from far behind in the World Championship with a victory in the third race of the season in Malaysia and then got five straight second place finishes to overtake Arch and Bonhomme in the standings.
“I have to say my race did not go as planned, my times were not fantastic through the week. It was not a good day today in racing terms, there was never a time I thought I had the Championship secured, I had a good team giving me lots of inputs, the aircraft felt good and I felt very well supported. Also from my family they are very involved but Max especially, doing all the race analysis. It is very difficult having one of your children telling you what to do, but he found a good way of not trying to change my flying but just seeing the small adjustments, which make the maximum differences.”
Breitling, the Swiss watch manufacturer, continued their support of the non-profit organization Honor Flight, by contributing funds to make a flight possible for veterans of D-Day, in honor of the 70th Anniversary of the historic day.
This flight made it possible for 65 Southeast Florida veterans who stormed Normandy Beach on June 6, 1944 to visit the memorial dedicated to their service 70 years later. This special anniversary Honor Flight joined over 300 other D-Day survivors at the National D-Day Memorial in Bedford, Virginia on June 6, 2014, followed by a visit to the WWII Memorial, among others, in Washington, DC on June 7, 2014.
"To be able to celebrate and recognize D-Day Survivors on the 70th Anniversary of such a monumental day in history is truly a unique way to thank them for their service," said Thierry Prissert, Breitling U.S.A. President. "Time is running out for many of these veterans, so we're honored to have the chance to work with Honor Flight Network to give them 'one last mission' and honor them as they so rightly deserve."
The 70th Anniversary of D-Day, which initiated the Western Allied invasion of Nazi-occupied Europe during World War II, was observed in a special ceremony at the National D-Day Memorial in Bedford, Virginia wherein the Bedford Boys "Homage" sculpture by the late artist, Jim Brothers, was dedicated. Additional program highlights included an honor guard, recognition of D-Day veterans, guest speakers, and dignitaries from France, Canada, United Kingdom and Belgium.
The Honor Flight Network, whose mission is to send veterans to visit the memorial dedicated to their service in Washington, DC, free of charge, has sent more than 118,000 veterans to Washington, DC to date. To date, Breitling has supported the Honor Flight Network with donations totaling over $200,000 to support Honor Flight's mission.
Overall, the Breitling Racing Team has had a successful weekend with not only principle pilot Nigel Lamb clinching the highly sought after Masters Cup, but also Breitling supported pilot François le Vot taking home the Challenger Trophy. The current World Aerobatic Champion has won three Challenger races in a row, and looks very confident in the new series introduced to bring new pilots into the sport.
Results: 1. Nigel Lamb (GBR), 2. Hannes Arch (AUT), 3. Matt Hall (AUS), 4. Pete McLeod (CAN), 5. Paul Bonhomme (GBR), 6. Martin Sonka (CZE), 7. Peter Besenyei (HUN), 8. Matthias Dolderer (GER), 9. Kirby Chambliss (USA), 10. Yoshihide Muroya (JPN), 11. Nicolas Ivanoff (FRA), 12. Michael Goulian (USA)
World Championship Standings: 1. Arch (30 points), 2. Bonhomme (25), 3. Lamb (17), 4. McLeod (17), 5. Hall (14), 6. Sonka (8), 7, Muroya (7), 8. Ivanoff (5), 9. Dolderer (4), 10. Besenyei (2)
In the early 1980s, Ernest Schneider – to whom Willy Breitling had just sold his firm – learned that the Frecce Tricolori, the Italian airforce aerobatics team, had issued a bid for tender on their first official watch. He accordingly decided to create a brand-new aviation chronograph specifically designed for pilots’ needs. This instrument was developed in close cooperation with the squadron. All details of the construction and exterior were designed to meet the demands of aviation professionals – be it the sturdiness of the case, the profile of the lugs, the readability of the dial and the ergonomic shape of the pushpieces and crown. Won over by this ultra-functional, avant-garde and elegant chronograph, the Italian flying aces voted in its favor and the official Frecce Tricolori watch was launched in 1983.
Breitling and aviation enjoy passionate and enduring ties. A quest for innovation dedicated to fine accomplishments. A desire to constantly push existing boundaries. A taste for risk and adventure.
From aviation pioneers to Jetman's feats, from the Navitimer chronograph to the Breitling Jet Team, and from onboard chronographs to the Reno air races -- the world's fastest motor sport --, Breitling has shared all the finest hours in the conquest of the skies.
In 130 years, the firm with the winged B has established itself as the undisputed specialist of pilot's watches thanks to its accurate, sturdy, high-performance instruments developed for the most demanding professionals.
Enjoy a fresh look at this magnificent adventure in a breathtaking new film!
Breitling, the Pilot's Watch - check out the movie on March 6th
Party Celebrates 50th Anniversary of Iconic Issue
Breitling commemorated the 50th anniversary of the Sports Illustrated Swimsuit Edition with an exclusive event at their Boutique in Miami, with Breitling USA President Thierry Prissert and Sports Illustrated swimsuit models Jessica Gomes and Kate Bock, Sports Illustrated Swimsuit Edition's 2013 Rookie of the Year.
It's so much fun to be in Miami for the historic launch of the 50th Anniversary Sports Illustrated Swimsuit Edition. It's a privilege to have Jessica [Gomes] and Kate [Bock] here in the Aventura Boutique with us to greet our guests, says Breitling USA President Thierry Prissert. If you think about it, the relationship between Sports Illustrated and Breitling is a natural fit. Breitling is dedicated to performance and surpassing personal limits, just like the athletes featured on the pages of Sports Illustrated, but it is also a brand that likes to have fun and take risks, which is embodied by the swimsuit edition."
Since its inception in 1964, the Sports Illustrated Swimsuit Edition has been making history; credited with legitimizing the bikini as swim apparel, and launching the careers of super models around the globe.
Guests and friends of the brand were invited to the celebration to commemorate the launch of the iconic issue with some of the beautiful ladies featured in the issue. Guests could also pose for photos with the models and get copies of the special edition signed while perusing the latest collections of timepieces at Breitling's Aventura Boutique
Breitling kicked-off Super Bowl week with a star-studded event at their flagship boutique in New York. Guests mingled with sports legends, including former NFL MVP and friend of Breitling, Boomer Esiason who shared his insights on the big game, posed for pictures and signed autographs for guests. The crowd enjoyed tailgate inspired cocktails and canapés while browsing the latest models in the Breitling collection.
Tokyo, 6th November 2013 Yves ‘Jetman’ Rossy has completed his first flight in Asia choosing the iconic Mount Fuji, Japan as a symbolic backdrop for this milestone flight.
Flying above the famous snow-capped peak, at up to 185mp/h (300km/h) looping and rolling with his jet powered carbon-Kevlar® wing, Yves Rossy enjoyed a unique perspective of the famous landmark most people only see from the ground, or simply from TV and photos.
Yves Rossy commented:
“Flying here for me is a dream. It is such a contrast flying free with just a wing on my back, compared to being enclosed in a cockpit as an airline pilot. It is hard describe the emotions and feeling of having an opportunity like this, it’s spiritual, it is immense. I am the lucky guy who gets to do this, but I hope I can motivate the next generation of forward thinkers to do something different, to strive and achieve their goals… even if it seems impossible.”
Following the recent tour of the Breitling Jet Team in Japan, Breitling, a watch brand synonymous with aviation, is pleased to support these outstanding achievements, which are part of activities marking the 150th anniversary of diplomatic relationships between Switzerland and Japan.
The peak of precision
Breitling is the world’s only major watch brand to equip all its models with movements that are chronometer-certified, the highest official standard in terms of precision and reliability. The firm also offers a whole range of mechanical chronograph movements entirely developed and produced in-house – Manufacture Breitling calibers distinguished by their innovative functions.
At Home On The Reno RunwaysFor its 2006 advertising campaign, Breitling reaffirms its close ties with the world of aviation by presenting two new visuals of John Travolta, taken on the famous runway of the Reno Air Races. These two single-page and double-spread ads once again focus on the professionalism of Travolta the pilot, on his peerless experience and on the authentic affinities he shares with the winged B brand.
The Breitling Jet Team is the first civilian Jet display team to complete a tour encompassing Asia, Russia and Europe.
Navigating 40,000 kilometers the equivalent distance of the world’s circumference the Breitling Jet Team, consisting of seven L-39C Albatros jets has set a world first taking their unique and polished performance to new audiences in China, South East Asia, South Korea, Japan, Moscow, and Eastern Europe.
The seven highly experienced pilots negotiated challenging transits over the mountains of Mongolia, jungles of Borneo, South China Seas and the Gobi Desert to name but a few. A full time team of seven technicians worked around the clock and in temperatures from -18 to +45 degrees to keep the aircraft in top-flight condition and allow the pilots to consistently pull high G and high-speed maneuvers. The team respected for their precision and reliability performed all expected 28 displays and delighted crowds of over 5.5 million.
As well as experiencing new cultures the team met new friends on the ground and in the air such as the prestigious national aerobatic teams; Chinese August 1st team, South Korea Black Eagles, Indonesian Jupiter team, Malaysian Smokey Bandits, Thai Blue phoenix, and the Russian Knights.
From the aerial perspective the team enjoyed flying low and in close formation over some of the world’s most iconic and notorious landmarks including: Petronas Towers, Borobudur Temple in Indonesia, Mount Fuji, the Great Wall of China and the historic city of Prague.
As a special welcome back into European skies the team was greeted by two Swiss Air Force F/A-18 supersonic fighter jets and escorted across Swiss air space. After basing their operations in foreign countries for the past 12 months the pilots are enjoying having their aircraft back in Dijon.
A specialist of pilot’s watches and a privileged partner of aviation, Breitling is the main sponsor of the famous Reno Air Races, one of the biggest aeronautical events on the planet. The brand also offers the general public a free game for mobile platforms providing a chance to experience all the sensations of high-speed racing on a smartphone or tablet. Thrills guaranteed!
Created in 1964, the Reno Air Races are celebrating in 2013 half a century of performance, excitement and breathtaking sights. Each year, in September, hundreds of thousands of spectators converge on the Nevada desert to admire the famous “pylon” races in which planes are flown just a few feet off the ground at speeds of more than 500 mph.
As the main sponsor of the event, Breitling actively supports this combination of daring and precision, freedom and control that takes aviation to the frontiers of possibility.
To enable the many enthusiasts of fast-paced feats to experience the excitement of the Reno races, Breitling also offers an incredible online air racing game available for free download on iOS (iPhone, iPod touch, iPad) and Android – and optimized for all the latest versions of these platforms.
By taking the controls of the (entirely customizable) plane of their choice, participants can all discover – whether in a multiplayer race or a solo challenge – the extraordinary experience of piloting a plane at Reno while following the famous motto Fly low, fly fast, turn left. Featuring stunning full 3D graphics, the Breitling Reno Air Races game provides a lifelike reconstitution of the formidable pylon races and an authentic immersion into this extreme world with its vivid colors, roaring engines, fierce competition and pulsating performances.
The 50th edition of the Reno Air Races, scheduled from September 11th to 15th 2013, will once again draw the y,
The British celebrity is the watch brand’s ambassador across all continents and stars in its new advertising campaign through a powerful visual reflecting this world of its own.
Since its launch in 2003, the collection of Breitling for Bentley chronographs has matched exceptional mechanisms with quintessential British style. The essence of Britain. Made in Switzerland by Breitling. No one was better placed to embody this inimitable blend of elegance and luxury, originality and true class than David Beckham, the icon who has become the ultimate symbol of British style.
The star notably appears in the visual of the new advert shot in the Californian desert by Anthony Mandler. This dark, original and striking portrait reflects the entire Breitling for Bentley spirit. “My aim was to make Beckham a hero: a strong, masculine figure”, comments the famous American photographer. “I wanted to take the strongest elements of Breitling communication and associate them with the strongest aspects of David’s image and personality.”
Destined for the long haul, the partnership between Breitling for Bentley and David Beckham is based on a long-established mutual admiration. “I was among the first to acquire a Breitling for Bentley chronograph”, says Beckham. “I love the combination of a high-performance ‘engine’ reflecting Swiss excellence and a powerful design. I have been a long time admirer of Breitling and its heritage.”